Show of hands everybody: One year ago, on Dec. 26 2005, how many of you out there had heard of YouTube? How many had actually used it? Considering how ubiquitous the video-sharing site has become it’s amazing to think that 12 months ago the site was only getting a couple of thousand hits a day is now the number 6 destination on the Web.
Not to mention the fact that 24 months ago the company didn’t even exist.
Even before Google bought out YouTube in December, I was ready to proclaim 2006 to be the year of online video. You could feel something building up throughout the year as a medium which had previously been an early adopter technology.
Setting aside the hype surrounding YouTube’s massive exit, online video – and specifically short-form video nuggets – is looking like the 21st century’s first new media form and one of the most exciting things to happen to the online world since the creation of the online world.
From the standpoint of the tech investor, the rise of YouTube and short-form video opens up a number of interesting possibilities. Just a few off the top of my head:
- Better-quality, faster video delivery
- Video on Mobile
- The combination of video and advertising
- New types of video-based Web communities
- New advertising platforms based on Web video
- Perhaps even a high-quality content production studio (who knows?)
More thoughts tomorrow.