Play as You Go

Full disclosure: This post is about one of our portfolio companies. But it is a pretty cool company.

So at the risk of being accused of eating our own dog food, we invite everybody to try PlayOn Arcade.

PlayOn Arcade is a casual gaming site with a difference. Most casual games sites let you play free for an hour, after which you need to download the full version of the game and pay $20.

Here, you pay only for what you play. Instead of committing to any one game, you open up a PlayOn account which allows you to play all the games on the site for 1 cent a minute. The first hour of each game is still free, and if you play more than $20 worth of any one title, the game is yours to keep. No risk.

PlayOn is powered by Double Trump, one of Giza's portfolio companies, and a leader in the burgeoning field of micro-licensing. It's a new concept, but one which we feel has a lot of potential both for the gaming world and beyond.

In the meantime, they are helping turn me into a huge Diner Dash addict. But that's another story.