Soluto Takes Tech Crunch Disrupt

We are very proud that Soluto, one of Giza’s portfolio companies, took home first prize at Tech Crunch Disrupt which was held this week in New York. Disrupt was an unusual event, a web conference/startup-competition geared at companies providing disruptive technologies.

Soluto emerged victorious out of a pack of 20 competitors and garnered the support of much of the audience.



Soluto is pioneering what they term as “anti-frustration software”. They are developing a solution to tackle the myriad annoyances that are a daily part of the PC experience: slow boots, freezes, blue screens, etc. The team has an intricate knowledge of the workings of the PC OS and they are leveraging a crowdsourcing approach to see how different processes clash with each other in order to resolve them.

The win at TC Disrupt is at the same time surprising but also a natural, depending on how you look at things. I say surprising since it flies in the face of a lot of conventional wisdom that Israeli startups simply “cannot do” consumer products for whatever reason.

But it seems to me more of a natural win. Compared to some of the other competitors at the event, Soluto comes with a very clear value proposition which answers a very real and very widespread pain. And that is the real definition of a winner.